10 Reasons to Use Explainer Videos

We love videos.

Unless you’re an expert with years of video experience under your belt, they are not easy! 85% of everything on the web, is now video.

You see them everywhere…On websites, blogs, eCommerce stores, Youtube Channels, Vlogs, Social Networks and many more that can be listed here.

Everyone LOVES to watch. Believe it! Who wondered video will take over our world, online and offline?

Video WILL Grow & Scale Your Business

On average, 4.4 hours of video content is consumed every day.

The demand for video is in the stratosphere, yet the supply is still very limited.

The fact is, video BEATS every form of communication because it engages all of your senses.

Almost. It gives a multi-dimensional experience and it’s why 75% choose to watch than read, with an unbelievable 98% TRUSTING VIDEO over any other form of content.

It’s become the MOST important medium to connect and engage with your audience that delivers the best experience, builds awareness that leads to sales and profits.

In fact, 92% are sharing videos with others and as a result, are getting 85% more sales.

Those videos you see on social media are generating 1,200% more comments, likes and shares.

Video Opens Doors to Opportunities

Imagine the ability to reach and capture a much wider and BIGGER audience with highly impactful and gorgeous explainer videos?

Because whatever has stopped you before, whatever the reason, budget, time or resources, it’s now possible.

So if you are looking to boost your engagement, your online presence to get more leads and sales, you need video.

Today, video is the number 1 choice and it should be a vital part of your content marketing strategy.

The average attention span of an online user is EIGHT seconds. Maybe less.

So if you add a video instead of writing long posts, chances are you could get better customer engagement or they could easily get distracted with a block of words.

This is where explainer videos come in.

They grab the attention of your viewers, are engaging by illustrating important information in a visual, educational way and remain focused and glued to the screen.

Attractive animation, a great narrative, some sound fx and background music can make an explainer video get optimum results!

Even the likes of Dropbox, Hubspot, Tech Insider, Crazy Egg and Microsoft are doing it which means, explainer videos are proven to convert and are very effective!

Increase in Conversions

Videos on landing pages increase conversions by 80% or more.

Aside from that, 85% of people are more likely to buy after watching an explainer video. Amazing, right?

Free Organic Traffic

Google LOVES videos and they are 53 times more likely to rank than plain text! Video also drives a 157% increase in organic traffic from SERPs which means, videos on websites, landing pages and blogs can definitely drive more free organic traffic!

Save Money on Ads

High bounce rates on your site means your efforts aren’t paying off, because users click away.

If your landing page has a video, people tend to stay longer because explainer videos include motion and audio, which means, you can enjoy better conversion rates at no additional cost.

Build Your Brand

You can establish authority and build trust with your customers with an explainer video that showcases your brand in the best possible way.

Reinforce your brand’s spirit with your logo, look and feel. Add your script, feature some products and tell a good story.

People Love Sharing

Explainer videos are easy to post, and that much easier to share. This is why 92% of mobile video consumers share videos with others in as simple as 1 click.

People share videos on social channels that could help improve your search engine rankings and get you more traffic!

Return on Investment

Online marketers who use video have gotten 66% more qualified leads per year. 52% of marketing professionals named video with the best ROI. Videos embedded in email marketing campaigns lead to a 300% increase in click-through rates!

Highest Recall

80% of viewers recall a video ad they have seen in the past 30 days.12% who haven’t purchased will finally do so after such a long period of time.

Animation videos can tell a compelling story